How to Set Social Media Goals?

Most people have general social media goals, like acquiring 2,000 Facebook followers or getting 100 “likes” on every Instagram post. This is too haphazard a way of defining social media goals, though, especially if you run a business. By creating better, more realistic, and more defined goals, you can create pathways to reaching them. Need some extra help? Consider hiring professional online marketing services.

1. Think about your BHAG, or your big, hairy, audacious goals. This is a great first step, because you can set big-picture social media goals. These are your long-term goals for months or years in the future. They’re not defined yet, but they give you a good vision of what you’re working toward.

2. Figure out your objectives and your key results. The objectives are what you want to accomplish, usually in the form of broad goals that aren’t measurable. Key results are the more defined parts of the objectives, and they should have a specific number. For example, if your main goal is to increase your number of Instagram followers, that would be your objective. The key results would be something like, “Grow Instagram to 1,000 fans and increase post reach by five percent.”

3. All of your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. This is one of the most popular and effective strategies for creating business goals. This technique is both easy to understand and to act on.

4. Use the “5 Principles of Goal-Setting” from Locke and Latham: clarity, challenge, commitment, feedback, and task complexity. The “clarity” portion is similar to SMART goals. The “challenge” portion says that goals should be challenging without being too difficult to achieve. The “commitment” portion says that other people should be involved and invested in the goal. “Feedback” suggests that progress is measured, while “task complexity” warns against adding anything that’s too complex.

5. Apply BSQ, which means thinking big, acting small, and moving quickly. Define your main goal, figure out the milestones you want to reach on your way to that goal, and then move quickly by coming up with a timeline for each milestone.

Many tried-and-true goal-setting techniques can be applied to social media. If you’ve found something that’s worked for you in the past with other business goals, try to apply it to your social media.

How to Make Money Online Using Flipkart Affiliate Program – July Income Stats

A few days back, I explained how you can make money online in India via Flipkart Affiliate Program. Flipkart Affiliate Program is the best affiliate program in India when it comes to earning money through e-commerce websites.

Online shopping is booming at a great rate and speed in India and during festive seasons, there is record breaking sale registered by Flipkart. I have been using Flipkart’s Affiliate Program since past one year now and the results and returns have been pretty good so far. I have already summarized my earnings in Flipkart’s Affiliate Program for the month of June long back. In this post, I will show you how much money I made online in the month of July using this very program.

Below is the screenshot of the earnings for the month of July. Click on the image to have an enlarged view of it.

2014-10-21 11_10_44-FLIPKART-EARNINGS-MAKE-MONEY-ONLINE-JULY-2014 - Paint

Flipkart receives tremendous traffic, orders and sales throughout the year. Anyone residing in India and having an Indian bank account can use this affiliate program and start generating income online easily. The best part is, that you don’t need a website of your own to start. You can use social media, free articles or anything at your disposal and join thousands of others who are making decent income online using this opportunity.

There are several other affiliate programs available too like Amazon’s India Associate Program. I tried that too but I will be frank enough to tell you that I never made over a couple of hundred bucks. So, Flipkart’s Affiliate Program has worked best for me so far.

Here is my website which I use for promoting Flipkart’s products : Make My Kart. This website has over 22,000 Flipkart products and runs 24/7 to generate affiliate commissions for me.

If you too want to start such a website, contact me vi form below and I will revert back to you with my services that I can offer.

[contact-form subject=’Flipkart Request’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Your Request’ type=’textarea’ required=’1’/][/contact-form]

How To Publish And Write Posts Using WordPress!

WordPress is the leading blogging platform of today’s web. It was founded by Matt Mullenweg at the tender age of 19 and it has now become a raging success and the talk of every other internet forums. This web software allows you to create websites and blogs of your own choice and that too for free. With thousands of themes and plugins available to choose from, you can transform your website according to your whims and desires. WordPress now boasts of over 60 million users and has both a downloadable mobile phone app and a desktop version as well. Publishing blogs had never been as easy before and WordPress has acquired contracts from media giants such as The New York Times, Motley Crue and Blondie etc. The success of WordPress however belongs to the hundreds of community volunteers which help in expanding it and cause it to reach new heights.

A post is an entry that has comment fields underneath them and are included in any site’s RSS feed. Post are usually displayed in reverse order on the home page. The process of writing and publishing posts on WordPress is fairly simple, here’s how it’s done:

  • You’ll first need to log in to the administration panel of WordPress i.e. Dashboard.

  • Now click on the ‘Posts’ tab in the menu displayed to you on the left side of the page.

  • Then click on the ‘Add new’ tab from the sub-tab menu that opens up.

  • Now you’re in the main editor. Just like when you’re writing an email this editor has a place at the top for your title. Make sure that you have a catchy title so that you can attract users to read it.

  • Beneath it there’s a blank for the main body of the post. Here you can jot down all your thoughts and ideas here. The numerous options for font styles and sizes allow you to tweak your text according to your liking. There are icons in the tool bar that allow you to insert various types of media including photos, videos and even music.

  • Once you are happy with your editing you can add additional tags to your post. Depending upon your need select the relevant category and add tags. You can also make other selections from the various selections given below the post.

  • It is not necessary to publish your post right away; you have the option of saving your draft. You can also preview your post and take a look at how it would look when you publish it to the web.

  • Before you publish the post you can set the status of visibility of your post, whether you would like it to be public i.e. view-able by anyone or private, even password protected.

  • With advanced options you can even change the publish date and time of your post.

  • When you are satisfied with your post you can publish it to the web. After you’ve published it you can check out the live version of your post by visiting the blog. You can even re- edit the blog via the edit menu.

So there you go, think of invigorating new ideas for your blog and publish them easily using WordPress and its convenient publishing process.

SEO – A One Time Game or A Continuous Process?

SEO or Search Engine Optimization requires you to continuously put some work into your site even after the site has been optimized once for search engines. SEO is not like plug and play where you can just optimize your site once and leave it forever expecting it will keep growing in the search results. Big names in the SEO industry like Brent Franson say that bloggers and webmasters have a tendency to think that once a site has been search engine optimized, there nothing left over to do. They assume that the search engine optimization techniques which they used like adding web content, backlink building, keyword research etc. would be yielding the same results and benefits even after two or three years, let alone months.

But this is a completely false assumption according to me. The actual power of SEO relies upon its constant use. The consistent and repeated use of SEO is essential to bring a website to the top of the search results. You can get a website to rise a few places in a day’s work. But if you want to see the consistent rise in search engine traffic and rankings, it could take months of SEO and hard work. Even after achieving top rankings, you cannot just neglect and stop optimizing. To keep those rankings, you need to sustain the SEO on your website on a regular basis.

While there are plenty of reasons for this, one of the main reasons is that major search engines care about the freshness of the content that is put up. They want to direct people to sites that have brand-new material and are on the forefront of an industry. On top of that, search engines want to find active sites because that shows other people are going to those sites and using them, and the most active sites often provide the best Intenet-based communities for people to join. Because that is the goal, you can see why sites that have fresh content updated on a regular basis are going to rank higher than sites with old information and old pages that may not have been updated in months or even years.

The effect of SEO is also cumulative, and you have to keep in mind that other people are constantly working at it every day. If you want to keep up or stay ahead of them, you have to keep working in the same manner.

For example, let’s say that you put up 100 posts on your blog or website as part of your SEO campaign. You will notice a rise in your search engine rankings and traffic as your website will start to rise in the search results. But let’s say that you stop adding content after that for an year so just assuming that your rankings and traffic would be preserved. In that case, a blogger adding even 10 posts per month would get past you in the year and would replace you in the search results. This is of course assuming that his posts are atleast of the same quality as yours. In fact, anyone producing fresh and high quality content would get past you easily in the search results and you will lose everything you worked for. Hence, to get the best and long term benefits, your SEO campaign should be consistently monitored and improved.

$200 Blog Commenting Contest’s Winners Announced

Well the $200 Blog Commenting Contest ended yesterday.

I am glad to see that top three of the contestants were all Indians.

This contest saw some great contestants sharing their views and thoughts here on this blog.

So, here we go, according to the stats on the last day, the winners are as follow:

  1. Ravi Chahar – 480 comments
  2. Suprabhat Mondal – 268 comments
  3. Rajaraman K – 139 comments

Now according to these stats, Ravi Chahar’s total is greater than the combined total of Subprabhat and Rajaraman. So he should take away the complete prize of Rs.10,000 home.

But I suppose I would honor the second and third place participants too since they spent a lot of time and efforts too.

So the prize money being given is as follows:

  1. Ravi Chahar :- Rs. 6,250
  2. Suprabhat :- Rs. 2,500
  3. Rajaraman :- Rs. 1,250

This distribution, I suppose would be acceptable to everyone since I guess that everyone should get a piece of cake for their hard work.

All the winners will be paid before or till October 3, 2014. Any pending bonus prize money will also be paid during the same time.

Upcoming next I have a bigger blogging contest. I will update it very soon.