A blog or website is always related to a lot of links. Some might be incoming and pointing towards your blog and some others might be outgoing from your blog to different landing pages or websites. As any webmaster would know that all backlinks are not treated equally by Google and other major search engines. To improve SERP’s , you need to create high quality backlinks. While building links , always keep these handy things in mind which will help you gain top rankings easily:
- Gain links from high Page-rank websites:- Google pays greater value to the links from high page-rank websites or blogs. High page-rank in Google indicates higher authority and when such a blog links to your website , the value of your website also increases. Although you must also look forward to gain some links from low page-rank blogs too as they are necessary to maintain consistency in your links. Also, the domains which are quite old in their age have a high page-rank value with the search engines and they can provide a lot of link juice if you gain backlinks from them.
- Anchor text for backlinks :- This is the most important part for any backlink you create. Anchor text gives a hint of what your blog is about to the search engines. For instance , if your blog is about “making money online” , then you can make your anchor text as “Make Money Online” which will inform search engines that your blog is about online earning and they will index your website for your anchor text. Also make sure that you include your keyword in your anchor text. If you have 100 backlinks to your website whose anchor text is “How to lose weight fast” , then you will certainly rank higher in the search engines for your keyword , i.e. , “lose weight fast”.
- Gain links from related and trustworthy sites :- Try and gain backlinks from the websites which have a similar theme to your website or blog . Such backlinks are generally valued more than those which are from more general websites. Also the websites you link to should be trustworthy and should not have a spamming link neighborhood. For example , you must not link or gain links from a website which links to other websites considered spam by the search engines. OR else search engines will punish your SERP. Quality of the backlinks is most important.