Just 10 years ago blogs were nothing less than an outlet for people to write their hearts out.
But now, they are more than just that. They are an asset and a tool that online businesses can use to make sure that they have a definite online presence. Blogs are now used to generate traffic for websites and help increase the conversion rates by a huge factor. There are a seriesof things that you need to learn about content marketing.
Your content must be published on the right time. Here is what you should do, suppose you want to write about King George (the baby), the right time would be to do around his date of birth or around any press release regarding the Royal Baby. Timings matters, trending topics make the greatest blog content.
Your blogs must be written in a very frequent manner. Do you really think that readers will come to your blog if you just write a single blog post (though how relevant or nice) your readers will lose their patience and most likely forget all about your blog. So make sure your blogs are consistent and relevant to the clientele that you attract.
Quality is important
If you think that pages and pages of documents will help you win web traffic, then let me be the first one to tell you that this is just not true. You need to make sure that the content you write is of really high quality. It is the content within the content that you have written that will grasp people’s attention. Useful material is what readers are looking for not trains of yard long useless material.
Hire writers that have the persuasion gene
There are many people who claim they can write, but you can bet on it that they are not many who can convert their readers, or move their readers to act on what they have written.
Take on the competition
Yes, do that for the benefit of your blog. You must take a regular look at your competitions blog from time to time to figure out what it is that they are talking about and then try to outsmart them by discussing the similar things in a better manner. You could always discuss topics linked to those that your competitors are talking about.
If you own a blog and have been worried about internet traffic, following these 5 rules will surely help find you a way out of this despair. Go ahead, do try them out.