Most people have general social media goals, like acquiring 2,000 Facebook followers or getting 100 “likes” on every Instagram post. This is too haphazard a way of defining social media goals, though, especially if you run a business. By creating better, more realistic, and more defined goals, you can create pathways to reaching them. Need some extra help? Consider hiring professional online marketing services.
1. Think about your BHAG, or your big, hairy, audacious goals. This is a great first step, because you can set big-picture social media goals. These are your long-term goals for months or years in the future. They’re not defined yet, but they give you a good vision of what you’re working toward.
2. Figure out your objectives and your key results. The objectives are what you want to accomplish, usually in the form of broad goals that aren’t measurable. Key results are the more defined parts of the objectives, and they should have a specific number. For example, if your main goal is to increase your number of Instagram followers, that would be your objective. The key results would be something like, “Grow Instagram to 1,000 fans and increase post reach by five percent.”
3. All of your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. This is one of the most popular and effective strategies for creating business goals. This technique is both easy to understand and to act on.
4. Use the “5 Principles of Goal-Setting” from Locke and Latham: clarity, challenge, commitment, feedback, and task complexity. The “clarity” portion is similar to SMART goals. The “challenge” portion says that goals should be challenging without being too difficult to achieve. The “commitment” portion says that other people should be involved and invested in the goal. “Feedback” suggests that progress is measured, while “task complexity” warns against adding anything that’s too complex.
5. Apply BSQ, which means thinking big, acting small, and moving quickly. Define your main goal, figure out the milestones you want to reach on your way to that goal, and then move quickly by coming up with a timeline for each milestone.
Many tried-and-true goal-setting techniques can be applied to social media. If you’ve found something that’s worked for you in the past with other business goals, try to apply it to your social media.