Remember article marketing?
Yes exactly the one in which we used to submit high quality articles to different article directories. Those articles used to have links to the homepage of our blog or website.
But as the time faded, it was replaced by guest posting, social bookmarking and blog commenting. These techniques are still being used extensively by bloggers and internet marketers successfully. Well for now we can say that these are long to stay.
But the question which comes to my mind is whether article marketing is still useful or has it just lost its charm in front of other marketing techniques like guest posting.
Some people even consider article marketing as spam now. The condition has dropped so badly.
One reason why article marketing is not being used anymore as it was used once, could be the rise of spammers. Google and other search engines changed algorithms to check the link building techniques by mass directory submissions using software and article spinning tools. In fact many article directories like EzineArticles were severely hit by Google Algorithms for supporting such spinned and low quality articles.
3 Reasons Why I Still Love Article Marketing
- Articles are generally more informative and of higher quality then of blog posts and other material which is generally published over blogs and websites. You can actually learn something from them.
- Norms and rules in many article directories have now become stricter and they do not accept fake or spinned articles. This has resulted in a higher quality of content in them and if you write an article and it gets approved with a backlink to your blog, you can actually get a high quality targeted traffic to your own website or blog.
- A complete class of bloggers using article marketing to promote their blogs or websites should not be blamed for the deeds of a few spammers who wish to gain top rankings by spamming article directories with low quality, spinned and copied articles. Some bloggers always create high quality articles which have tonnes of information for their readers.
Do you or have you ever used article marketing for your blog or website? If yes, are you still using it? If no, would you ever use it in the future?
Please share below.