Social media networks are the rave right now, with giants such as Facebook and Twitter dominating the scene. Hot on their heels is Tumblr, which is now listed in the top ten social media websites in the US. It has really taken off as a go-to social media platform for users to share their content online. The social media site works somewhere between Twitter and blogging, and it is currently gathering page views in the billions as people come up with a variety of ways to creatively use it.
Accounts are very easy to set up, with barriers set really low. You can also upload content from anywhere within a few seconds through its smart phone app, allowing users creative freedom to use Tumblr the way they want it. Of course, this has both its positive and negative effects. Let’s take a closer look at what Tumblr has become.
Tumblr was launched on April 27, 2007 by David Karp. Marco Arment served as the lead developer. Within two weeks of its launch, the service had gained 75,000 users. As of October 13, 2012, Tumblr has over 77 million blogs. According to comScore, it scored 13.4 million unique visitors in the United States alone in July 2011—up 218% from July 2010. Its headquarters is located in Midtown Manhattan, New York City and reportedly employs around 175 people. Recently, Tumblr boasts 108.4 million blogs with 50.9 billion posts is sold to Yahoo and is now part of the company together with the acquisition of another social networking site Flickr.
The Good Stuff
- Advice and Inspiration – For people looking to shower themselves with small pieces of advice and inspiration, Tumblr is a great place to go. It is a great resource for your daily pick-me-upper, with accounts that dish out advice to those who seek it.
- Specialty Blogs – With over 24 million blogs, Tumblr can offer people almost anything according to their specific needs. This includes a host of other interests that you never knew existed.
- Entertaining Gifs and Macros – Long time netizens know that there is nothing in the Internet that we can’t make fun of. This is the reason why Tumblr blogs that chronicle the funniest and most entertaining uses of gifs and macros exist.
- Appealing Images – For the most part Tumblr is all about images. This makes it a lot more fun to use than its more popular counterparts Facebook and Twitter, mainly because instead of seeing a wall of text, you are bombarded with very appealing images.
- You Can Keep All Your Strange Obsessions in One Place – Tumblr can help you keep a close eye on all your favorite websites and share or reblog entries you like. It can be your blog, your friend’s network and more.
- Businesses are all in Tumblr – Tumblr is a source for networking and advertising. According to a recent study by Somply Measured Inc, 50% of large brands are active on TUmblr. Among the retailers measured were Tiffany & Co. and Gap Inc. Also, many of the brands that are on Tumblr are active on it. Nearly 52% of post at least three times a week and 20% post at least 10 times a week.
The Bad Stuff
- Excessive Advertising – Since Yahoo’s acquisition of Tumblr, the company decided to change the social network’s unprofitability. However, the trick is ads should be incorporated tastefully.
- The Proliferation of Porn – Tumblr’s culture involves the freedom of creative expression by its users, and this entails unrestricted posting of nudity, which is definitely not safe for kids and work.
- Copyright Violation – The site has been criticized for its bloggers’ ability to violate copyright. This comes with Tumblr’s visual appeal, making it ideal for photoblogs that involve publishing copyright works made by others through reblogging without getting paid.
- Spam and Security Issues – Tumblr has experienced spamming issues like the 2011 chain letter scam that left 130,000 victims in its wake. In December 2012, the site was also attacked by a cross-site scripting worm, encouraging users to inflict harm to themselves and criticizing bloggers as a whole.
- Creepy Followers – These include strangers that always comment using double entendres and/or frequently reblog your posts.