As you know, there’s only two steps to making money online: traffic and conversions. If you can get people to your website and convert them into customers, that’s it. You’re golden.
The good news is, it’s easy to get traffic. There are hundreds, possibly thousands of different methods, both free and paid. The bad news is, most internet marketers struggle with conversions and end up making little to nothing from all their hard work.
In this short article, I’m going to give you a simple strategy you can implement right now to get your website to convert like crazy. I’ve tested and refined this strategy on several websites in different niches and I can tell you for a fact that it works. And the best part is, it’s very, very simple.
First Off, Start At The Beginning
If you’re getting lots of traffic but it’s not converting, there’s a good chance you missed a key piece of the puzzle in the early stages of setting up your site: your market.
The truth is, if there aren’t any buyers in your niche, or no one wants your products or services, you’ve completely wasted your time and money.
The best markets to target online are what I call “desperate buyers”. These people have extremely frustrating problems that they’d do just about anything to solve.
When you target these people, your sales letter, marketing, product and/or service don’t even have to be that good. I’m certainly no John Carlton, but my sites convert like crazy.
So how do you find and target “desperate buyers”? Well, it’s very simple.
ClickBank Holds The Key
ClickBank is the largest retailer in the world of online, downloadable products. If there’s a profitable niche online, chances are, ClickBank retails products in that niche.
Visit their marketplace and look at the different categories. Look for one with tons of different products (at least 300) and make sure a decent amount of these products have a gravity of over 30.
Once you’ve identified a profitable niche or category, the next step is to go deeper and find a specific, frustrating, desperate problem that people have in that niche.
Use A Popular Forum
Google “inurl:forum” and “[the name of your niche]”. Now find a popular forum (make sure it’s extremely busy) and find a sub forum where people ask for help.
Now start browsing through the different threads carefully. What you’ll soon discover is that people experience the same problems over and over again.
What you’re looking for are the most common, frustrating problems people have that they’re the most desperate to solve. Once you’ve found them, you now have a license to print money online.
Find Or Create A Product That Solves Those Problems
The next step is to sell a product that solves those problems. If you don’t want to create one yourself, there’s lots of products on ClickBank that will pay you a commission on each sale. My advice is to focus on membership sites as these earn you ongoing passive income.
Use An Ultimatum
This is only possible if you’re selling your own product, but this strategy has been phenomenally successful for me. What you do is simple. Get people to the point where you know they want your product, then force them to make a decision on the spot. Don’t give them the option. Threaten to block them from your site or take them off your list if they don’t buy.
I know this is controversial, and not everyone will be comfortable with this approach, but again, I can tell you for a fact that this works.
And That’s It
As you can see, it’s very simple. All you have to do is find extremely frustrating, common problems and then sell a product or service that solves them. If you use this strategy, everything else falls into place a lot easier. You can be the worst copywriter in the world, have the most pathetic looking website and still make money online.