What is Content Syndication and How to Use it For SEO and Traffic

by Vineet Saxena on March 10, 2012

content-syndication

Content-Syndication Gives You More Traffic

Most of the time a blogger is looking for different ways to generate traffic to his blog. In this post I will share an another powerful method known as content syndication to drive a lot of traffic to your blog from all parts of the world and internet. Content syndication is a method in which you allow your blog’s content to be published on many other sites on the internet provided you remain the original author of the content. In this way your content gets a lot of exposure over the internet and drives a lot of traffic to your blog.

What content syndication does for you that you need not worry that your content is not getting exposure. Let us understand this through an example.

Suppose I wrote a post on my blog on How to Make Money Online. If I am not syndicating my content, my post will be there on my blog only and will not receive much attention. Now suppose that I am syndicating my content, then my post will be available on numerous other sites on the internet and a lot of people can now read my content. Thus now I am getting maximum exposure and now I can focus on writing quality content for my blog.

Content Syndication Benefits

Content syndication also provides you with SEO benefits. When you allow other sites to publish your content, they have to retain link back to your blog so that you remain the original author and creator of the content. This way the number of backlinks to your blog also increase significantly. Hence syndicating content gives you more traffic, SEO, backlinks, subscribers, sales and more money.

Apart from the benefits, content syndication has some bad points too which I would like to share with you. You know that search engines penalize you for duplicate content. When they see that same content is published on so many sites, they may consider you as a spammer and punish your rankings. To avoid this situation, it is important that you allow your content to be published on other sites only if you get credit and link back to your blog. This will keep search engines informed that you are the original creator of the content. This will also make sure that other blogs do not outrank your blog with your content only.

One more technique to escape this situation is that you publish the content first on your blog before you allow it to be published anywhere else on the web. Also, you must not let each and very post to be syndicated. Content syndication can be extremely beneficial or extremely harmful if not used properly.

This was another blogging tip to help you gain more traffic to your blog and to make money online fast. Are you using content syndication for your blog? Which service are you using? Do let me know.

{ 6 comments… read them below or add one }

Bishwajeet March 11, 2012 at 3:20 am

If you syndicate content you will be punished heavily by Google and all the SEO efforts done by you will be lost.
Bishwajeet recently posted..Comptalks Giveaway: All new Nokia Lumia 800My Profile

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Vineet Saxena March 11, 2012 at 9:29 am

Hi,
I do not agree with you on this, if you get credit for your content with a link back, then it is probably the best tool to generate backlinks and traffic.

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prabhat March 12, 2012 at 3:02 pm

hi vineet…..

i dont know much about this syndication…but i heard this word before…i think my friend once told me about this..

but now google is back with google panda..so as bishwajeet is saying we will be punished…

but still nice info
prabhat recently posted..How to transfer files via Bluetooth on iDeviceMy Profile

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Vineet Saxena March 12, 2012 at 5:52 pm

Hi Prabhat,

I don\’t think with a link back it should create any penalties. but I would still look for results.

Thanks..

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search enigne positi April 28, 2012 at 9:58 pm

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SEO tectics December 27, 2012 at 3:57 pm

Duplicate content is one of the major factors of SEO and most of the people are still confused about it. The article is first published on any site then all the other article publishers on which you have posted your article are actually promoting this same article on their website while linking it back to be original source or site. If we talk about from the point of view of Google, this mass generated for the same article with links back to the original site is a primer instance for how article syndication works vs. copied content where the article is appearing on just a few other sites looking like duplicate content. Actually it is not the duplicate content in terms of Google.
SEO tectics recently posted..Driving Profitability For Companies Throughout The UK.My Profile

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