Are you in the field of SEO? If yes, then you could be a person supposed to be dependent on Google as it seems to be get updated often to maintain its #1position all over the world. Google had released a recent announcement that the keyword referrals are moving forward which is really very confusing. This rises the question “whether SEO is dead in everyone’s mind?”, but the truth is it will never ever die. Yes, the SEO will live until the death of the Internet. It’s just updated to provide extra privacy to turning the ordinary searches into secured search.
This isn’t very good news for SEO services as the keyword metric class have been changed to “Not provided”, this refers that any of the keyword data will not be provided.
To be detail, nearly ¾th of peoples make use of Google through Google Chrome to fulfill their thirst. Google took this as an advantage and make its users to log in to the Google account to surf over the internet. By this, it tracks the activities of users. But nowadays, Firefox and Safari have as well planned to implement this on their search engine too.
But the thing that is to be considered is the results will only get affected on Google and this won’t affect Yahoo and Bing for any cause. But even this is never good news to businesses and professional SEO services as around 67% of the searches are made in Google and as well Bing and Yahoo takes around 18% and 11% respectively.
As like we know, SEO is wholly dependent on keywords and even brainstorming keyword research taken place. In order to bring the website to the top, links are generated naturally for page as well by tracking the backlinks. Even though, there is no clear keyword data, most of the services works conveniently to get higher search engine traffic. Apart from the link and the content that had been generated, Google nowadays concentrate on who created and shared it.
So, it is highly necessary to shift the focus from generating traffic from the keywords to pages. The most recent trend that every SEO services and search engine look after is the content i.e. great piece of content which gradually have keywords. It will definitely bring potential and relevant keywords to the website through various ways. Most of the seniors in SEO had availed lots of ways about how to solve this keyword tracking method. Try to implement those ways to get back your site again to the position you need.
This issue had produced lower possibility to research over the correct keyword data and as well its trend. But, there are several other possibilities to identify them. Below will be the best workaround to capture the traffic and as well to replace the not provided data would be,
- Knowing about the macro context.
- Considering the performance profile regarding the “not provided” traffic.
- Matching up the brand and non-brand visits.
- Having cautious conclusions.
- Landing page keyword analysis.
- Look over non-Google keywords.
- Making use of Google Webmaster tools.
- On-site analysis for searches.
- Making use of Google Adwords.
- Estimation using search volume tools.
- Making use of filters to segment over the “not provided” keyword data.
- Making use of historical and Google trends.
- Capture keyword data through extra ways.
Google had formed this encrypted search but even this seems to be the most unfair one. This had completely changed the role and ability of SEO. But even professional SEO services, make use of this to adjust and compensate their missing data and as well end up the game by ranking the website in the search engine.
Even though there are several other side tools, it won’t be possible to get the exact results that had been attained already from Google Analytics. This will definitely help the marketers with higher potential and will provide the better way to increase both SERP and ROI. To your view, the real killer is never been a keyword metric, it’s just related to the semantic relationship that has been developed between topic and entities inside the web.