Social media is the hot topic now a day’s and has become the most power sources of news updates. Various social networking sites are being used by millions of people. LinkedIn is one of them.
This site is a social networking site specially created for professional people on May 5, 2003. Statistics show that there are more than 175 million users all over the world. This site is available in many languages like English, German, French, Turkish, Korean, Italian, Japanese, Spanish, Dutch, Swedish, Russian, Romanian and many more. It has 33.9 million unique visitors across the globe. This site enables its registered users to have a contact list called connections. Any other person whether a LinkedIn user or not can be invited by LinkedIn user to become his connection. A network is built with the direct connection of users, second degree connections i.e. connections of connections and third degree connections i.e. connections of second degree connections. . One can easily generate business from this site.
How LinkedIn helps in business?
· Users are allowed to update their resume and design profiles in such a way to showcase their work experience that can be used for searching jobs and business opportunities.
· Can be used to search for suitable candidates for a job.
· One can find his connections in profile of hiring manager’s list who can recommend him for the job.
· Photos can be uploaded which helps in identification.
· Jobs that a user would like to apply for can be saved.
· Users can get notifications for the companies having job vacancies.
Tips for using LinkedIn to increase business
To use LinkedIn one should create a profile. Voice should be added to your account to reflect your personal style. One should always give brief details about the previous job and education. Once you have created an account add the connections of those people you know. Always get recommendations and referrals from your connections that can help to increase your business.
Other than your personal profiles one can also create the profile in the name of his company. The connections of this profile would be the employees of the company. This profile would reflect the reputation management of the company. One can join groups here. Joining more groups makes one look more important but on the other hand it becomes unmanageable.
Always participate and get social with people in your contact list to take advantage of social media. There are some groups that conduct discussions. Try to be a part of it and answer those questions that relate to your profession. Getting involved has an advantage that whenever someone sees your name and activity it reminds them of what you are doing. The more people remember you, the more they refer business to you.
To wrap up, in order to increase your businesses always keep your profile up to date. Connections should be updated time to time and make other people know about you. Ask your connections about their business and refer people who are suitable for the job. Using these tips one can gain exposure and referrals from the network hence can get new potential customers.