2.Interest :- If your personal or business life is fascinating, then great. There are many successful marketing blogs that detail the exciting lives of company presidents who are also hobby racecar drivers or skydivers. This sort of material can ensure a steady audience.
3.Humanity :- One of the things that blog readers are most interested to see is the face behind the company. Many blog readers like a company run by people who have similar concerns. Building humanity into your blog by detailing your company’s efforts to help the community, for example, is a great way to build credibility and customer loyalty.
4.Style :- Many readers just love to see a gorgeous, well-written blog. Plenty of marketing blogs simply provide interesting content and nice graphics and do quite well in drawing readers and customers.