LinkedIn is considered the largest social networking site for professionals, and it has earned this title for a reason. Professionals use LinkedIn for many different reasons; you can use LinkedIn to search for jobs or to search for potential job candidates, you can network with others in your field, and you can promote yourbusiness.
If you are wondering how to build your business network using LinkedIn, you should follow a few simple steps.LinkedIn is relatively easy to learn and use, even for beginners, and you can build a network relatively quickly if you follow a few simple tips. Another great thing about LinkedIn is that the site is free to use, making it even more beneficial if you are looking for an affordable and effective way to network.
Complete Your Profile
The first step that you will need to take when building your business network on LinkedIn is to create and complete your profile. Although you don’t have to fill out every form in order to get started, it is best to complete your profile to the best of your ability. Doing so will allow you to reap more of the benefits fromLinkedIn. Make sure to share your education, your job history and your strengths; use your LinkedIn profile as a way to market yourself to other professionals.
Just as on other social networking sites, you can connect with other LinkedIn users in order to communicate with them and see their entire profile. Browse through LinkedIn and look for colleagues and others who you can connect with on LinkedIn.
Look For and Research Prospects
If you are looking for prospective customers, consider asking to connect with them on LinkedIn. You can also ask to connect with your existing customers, and you can ask to join any groups and communities that they may have started on LinkedIn.
Get Recommendations from Others
Recommendations can help you to look good on LinkedIn. Consider recommending colleagues andbusiness associates by writing a few kind words; doing so can encourage them to return the favour. You can ask colleagues, customers, previous employers and other professionals to write recommendations on yourpage; having these recommendations will help you to look more credible to prospects who view your profile on LinkedIn.
Draw Attention to Your Profile
Many people have hundreds of connections or more on LinkedIn, and it can be easy for people to forget about your page if you don’t remind them. By commenting on posts, sharing interesting and insightful news posts and writing interesting posts, you can draw attention to your profile and make others more interested in getting to know you on LinkedIn. It is a good idea to post something on your LinkedIn profile every day in order to keep people interested in you and your page, but don’t go overboard; otherwise, people could think that you are a spammer.
Although it might take a bit of time to get used to, it isn’t difficult to use LinkedIn, and it can be a highly useful tool for networking with others that are impossible to meet face-to-face.
Written by Shelley B.
Shelley teaches financial planning courses in an institute in Sydney. She has worked for several top recruitment agencies previously. Being a MBA graduate herself, Shelley knows very well on how postgraduate study and MBA degrees can add great value to anyone’s career.