If you are not yet on Twitter, you may be missing out on major exposure for your company. Although using a social media marketing strategy can be daunting, it certainly has its rewards. To help you out, here are 5 tips on how to use Twitter to expose your online business:
1. Link your Twitter account to various other accounts.
To really get your name out there, you need to have as many social media profiles as possible. By linking them all together, you will be able to reach more people to expose your online business. Make sure to include links on offline products as well, such as business cards, pamphlets, or even store signs. There are also various tools you can use across multiple platforms to make your work easier.
2. Be insistent and consistent with your Tweets.
One of the best ways to succeed online using Twitter is to Tweet often. Although many people are reluctant to push too hard, it is a must to use multiple Tweets to promote a new service, product, or content. By being consistent, you will better expose your online business to others.
Some marketers recommend using Hootsuite to schedule your Tweets. For promoting something new, you may want to send anywhere between 3 to 12 Tweets within a 24-hour period. To find out the best times to schedule Tweets for during the day, you can use another tool called Crowdbooster.
3. Optimize your profile.
Remember to completely fill out your profile using keywords and phrases to help people find you. Because there are various tools used to find different keywords, optimizing your profile will help expose your online business by categorizing you with other relevant businesses.
You can also use your header and profile images to attract attention. However, if you are using an image of yourself, make sure that you are smiling because it is the easiest to interpret and attract people.
4. Optimize your Tweets.
When composing your Tweets, be sure to take advantage of keywords and hashtags. By using keywords and hashtags, you will increase your visibility. You can also do a search for keywords and hashtags to connect with others with relevant interests and learn what is trending. By keeping on top of the trends, you will make it much easier to be seen and potentially earn more followers to interact with.
5. Use Twitter to see what others have to say about your online business:
If you type “to: @username” and “from: @username” using actual business names, you can see what others are saying about you or the competition. This is an excellent way of discovering your strengths and weaknesses when compared to others. Doing such searches can also alert you to key areas that you need to work on, such as customer service.
(Also Read : How to Squeeze Maximum Traffic Out of Twitter)
With these 5 tips on how to use Twitter to expose your online business, you can get the recognition you need and deserve.