Have you been guest blogging all the time to build links back to your site and rank high in Google?
Well the chances are that you did make your guest articles a good and regular source of traffic for your blog or website. My perception for guest blogging was just the same as yours(most of you) till yesterday, until I came through this just today. Let’s take a look on what Matt Cutts from Google’s Webspam Team has to say about Guest Blogging in a quote on 20th January, 2014 :
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
Then to end the long awaited speculation, he added :
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.
What Guest Blogging Has Been to Me?
I will be fair in saying that I never ran much after guest blogging. I won’t say I didn’t want to. Somehow I couldn’t do it. I have been writing one guest post every month on different blogs. I managed to get a lot of traffic to my own blog through those articles. I also managed to interact and network with some awesome bloggers and writers as well as readers.
So to conclude my experience of guest blogging, it has been swift, easy, beneficial and awesome.
Why Google Might Hate Guest Posting From Now On?
There is a trend on the internet that a white hat SEO technique today tends to get spammy as more and more people start to follow it just to gain high rankings and SERPs. There is no doubt that guest posting is being used just as a medium to build backlinks. With quality of content getting lost somewhere in the race of building backlinks, I would judge the move by Google as pretty much correct and necessary.
Is There Any Hidden Motive of Google Behind This Action?
With guest blogging also being seen as a spam link building technique, what else remains on the cards for bloggers and webmasters? Article marketing faded long before. Isn’t that a sign that now Google wants us to take a slight look on the Adwords as the next source of marketing? Well it could be just me thinking too much, but what remains as a genuine source for marketing and promoting a blog is what Google runs on.
Do We Stop Guest Blogging Completely?
No would be my answer for this. At least I have planned two to three guest posts in this month only.
A solution to escape from Google’s penalty would be to nofollow the links back to your own site from your guest articles. This way, you can still manage to write for a wider audience. You will still be getting traffic to your site from those articles but without the wrath of Google.
How do you intend to promote your blog now with Guest Blogging soon going out? I would like to have your opinions and suggestions on this.