Impact of Negative SEO and how Google needs to respond to it?

A negative SEO is simply something that can be used to quickly perk up you search engine ranking, but this shortcut rule is also sufficient enough to pull down your business into the gutter. Negative SEOs are spam backlinks that point towards a website and increase its ranking. SEO is the skeleton of an online business and it leads an online business to the peak of success. But have you ever thought what will happen if SEO goes against your business?

As earlier thought, the more number of backlinks that your website has, the more popular is your website. Many SEO consultants are now working to buy backlinks for websites, thereby pushing them up in the ranking race. And with the emergence of this trend of negative SEOs, many website marketers are taking the short cut way of buying illegal backlinks to improvise their ranking. But this ill trend is also affecting the ranking of those webmasters who are honest and hardworking.

Impact of negative SEO

The biggest impact of negative SEO is coming to the limelight in the form of penalties for many online businesses. First of all, with the usage of negative SEOs, many second class webmasters are coming up the Google ranking, while the hardworking consistently performing websites are sharing loss by going down the ranking. And secondly, many webmasters are utilizing negative SEO to target their competitors. They are firing their competitor’s websites with illegal backlinks without the knowledge of the website owner; thereby, pushing them far back in the competition. Negative SEOs can attack a website in many forms, including fake product reviews, paid backlinks, excessive site crawling, request for removing contents and stealing content before it gets indexed.

Google’s respond to negative SEO

Google is fairly strict with its rules and regulations. Previously, it notified in its guidelines that no competitor can harm the Google ranking of any website or remove it from Google’s index. But recently, the company has updated its guidelines and morphed it by saying that it is working hard to prevent other competitors from harming and removing victimized business from their list, and that the victim should contact the questioned webmaster if any such activity is detected in their website.

Google has turned to several businesses in the urge to stop negative SEO. And it has also become quite difficult for Google to determine whether a website using ill backlinks is really innocent or is pretending to be so? However, punishing the innocent for other’s activities is definitely not fair. Instead, Google should try to avoid such questionable links and just not let them have an impact on the ranking of any website. However, it is up to Google to find out some feasible and fair solutions to this web world boon.

Having the best position in the industry is definitely lucrative, but targeting and using others as ladders to reach the top is definitely not forgiving. However, it is unforgettable that everything in this world is bound to have a dark side to it and the web world is slowly showing its rotten teeth. But the hard working and honest webmasters will have to show the ill its end.

About the author: Alyssa Clarke is a blogger who also happens to be a tech buff. She is always on a look out for latest tech updates and can’t wait to see the Google Maps powered bike that she recently read about. She is a car lover too and her dream machine is Audi q5.