Did you know that your business blog is one of the most influential tools in your tool box? Wondering if you know how efficiently your mean and lean generation machine also called your “business blog” is running. If you are overwhelmed because of the number of readers that read you blog, then it’s good. But don’t you want this number to increase( Read : 3 Steps to Increase Search Engine Traffic to Your Blog)? Do you want to optimize your blog for Google and other search engines? Certainly Yes, Right? Then let’s see how you can optimize your blog.
Now days every business has started a blog, but how many of these actually know that they need to take precise steps for optimizing the same. Well very few! Optimizing a blog is little different from optimizing your business website as most of the blogs now days run off the standard blog platforms or may be worse, while they run as a hosted blog on the domain name of someone else. Besides there are designs which are unique for each blog that affect your blog’s ranking in Google or any other search engine.
Make sure you add basic key elements to your blog post and domain. These are – Navigation to the business home page, content segmentation, and search box, option to subscribe and post reviews. Speaking of the structure of your blog, it ought to have these five features coupled with rich and quality content( Read : How to Design Your Blog to Improve SEO).
Search Engine Optimization
Over the last year, you must have thought a lot about optimizing your business blog for Google and other search engines? What have you done so far? Well to cut the past, let’s see what you must do now. Optimizing the business blog for Google and other search engines is bit intimidating however if you keep in mind these points, you will certainly rule the search engines. Integrate your blog with the main home page domain and pick a keyword-stressing page title. Add meaningful Meta description for Google and other search engines. Optimize the blog for keywords and include internal links. Make sure you add and name alt text for different images. Write for your business and enable the Google Authorship for incredible SERP results.
CTAs are very essential for the conversion path of your business blog as they direct the readers to different landing pages. Once you have optimized the CTA, you must make sure that they actually work with respect to the content of your blog.
Good rule of thumb says that you must update your old content with the current CTA, include the CTA as internal links in your copy, contrast CTA to content, and test everything from placement to color and copy.
Each businessman wants people to share the content to unlimited extent on the vast World Wide Web. However have you thought if your business blog can be optimized for social media or not? Optimize the homepage of your blog by including social subscription options, and showcase the social proof( Read : Why Having the Social Presence is Important).
And you are done with optimizing your blog for Google and other search engines. Keep this checklist in mind and no one can ever stop your blog from ruling the World Wide Web. Make your blog popular and accomplish your objectives.