For people new to blogging, you should know that in the world of online marketing, there’s always been an on-going war: SEO versus PPC. Which do you think gives the better return on investment or ROI between the two?
Your site’s success is dependent on its visitors, readers, and loyal subscribers. If you’re selling a product or service, or if you’re aiming for personal popularity or fame—ranking on the top 10 sites of search engines (Google, Bing, or Yahoo) will definitely put you on the map.
The question is, which is the best way to get your brand out there? How will make your website number one?
Search Engine Optimization or SEO
In order to rank high in popular search engines like Google or Yahoo, SEO focuses on code, content, and presence development. These websites also generate more clicks than PPC. The budget for SEO goes to the team of specialists to make the website better. Below are a list of its pros and cons:
Advantages of SEO
- If successful, authorship is established
- Develop more loyal users and subscribers
- Excellent, modified content
- Continuous learning process
- More experience gained in the long run
- Long-term process
- It’s organic with it’s link-building system
- Advertising is cost-free
- Best for brand-building
- Very compatible with social media
- Better chances to build direct relationship with customers
Disadvantages of SEO
- If unsuccessful, its advantages may work against you
- Authorship might become an “excuse” to still push through with a site even if you’re no longer generating good results
- Takes time
Pay Per Click or PPC
Compared to SEO, PPC takes advantage of sponsored advertising, hence an instant high rank in search engines. The money for PPC goes mostly to the campaigns. Read on for the ups and downsides of PPC:
Advantages of Pay Per Click
- It’s hassle free
- It gives you a better bird’s eye view of how your business will fair with the general audience
- Overnight popularity peak
- Easier brand recognition for people
- Short-term process
- People who click on these advertising are most likely interested to buy the product, rather than being brought to organic SEO-generated websites
- Requires plenty of cash-out
- Easier remarketing if one idea doesn’t work
Disadvantages of Pay Per Click
- Short-term process; peak will most likely end
- Bad content will only generate high visitor bounce rate
- No authorship
- People could easily identify the website as a paid advertisement, which can be a turn-off to some
- Least trusted
- Works only while bidding is active
So which is best?
Perhaps the better question is: what do you need?
If your business needs authorship and long-term popularity, then SEO might be the way for you. If you’re looking for instant, overnight fame—PPC is the answer.
Maybe if you’ve got enough money, you can utilize both to your advantage. Work on SEO first, achieve a decent percentage of loyal subscribers and establish good authorship, and then apply a PPC strategy to boost popularity.
The fact remains that both of these ventures are full of pros and cons. Both are fast-paced and intense where competition and users are found left and right. Now, it’s up to you to make the best of SEO or PPC’s advantages. Good luck!