SEO lies at the core of success for any business today. SEO helps put your website at the top of the search engine results, driving greater traffic and increasing chances of conversion and sales. Yet there are some common SEO mistakes that can pull down your rankings. What are these? And how does social media help avoid them
3 Common SEO mistakes and How You can Avoid Them with Social Media
1. Prioritizing Quantity Of Links Over Quality :-
In the past, large quantity of links seemed like a competitive advantage, SEO wise but, it is not so anymore. Quality and relevance of links are more important for higher search rankings.
To avoid this mistake, firstly, make sure that you build links to sites that will engage your target audience and provide them with what they are looking for. Linking out from your website is easy.
The tough part is getting inbound links. You need natural organic back links from relevant websites to boost your rankings. One way to do this is to have an active social media strategy where you share your content on social media and increase the chances of people linking back to you naturally because your content is relevant and adds value.
2. Stuffing Content With Keywords :-
Stuffing your content with keywords can do you more harm than good, especially in the wake of Google’s Panda algorithm that focuses on content quality. Websites with keyword stuffed content and spun content are likely to be penalized.
The best way to use keywords is to use them naturally in your content. Always focus on creating content for your audience rather than the search engines. Here again, social media can help. When you create high quality, relevant content and share it on social media, people will like it, tweet it and +1 it and share it along further. These are social signals for SEO, which push up your search rankings.
3. Treating SEO as a “TO-DO” list task :-
The biggest error that you can commit is treating SEO as a onetime task that can be tackled once and for all. What many business owners do is optimize their site for a short period of time and build back links and once positive results begin to show, SEO is ticked off the list.
This is not the right approach to search engine optimization and your search rankings can gradually drop over time if you are laid back about SEO.
(Also Read : Simple Ways to Increase Your Google Rankings)
Google constantly changes its search ranking parameters and hence you always need to keep a watchful eye for these changes so that you can upgrade your website accordingly. Also, fresh content is what search engines look for; no stale content can work magic the way fresh content does.
Also do not look at SEO and social media separately. It is clear that social media definitely impacts your search rankings. So integrate your social media strategy with SEO to see maximum benefit on your search rankings.
(Also Read : Social Sharing Improves SEO)
Have you used social media to rectify any SEO mistakes?
This post has been written by Canada’s leading SEO consultant Yasir Khan. To avoid SEO mistakes in your website, click here to view SEO services offered by Quantum SEO Labs, founded by Yasir.