You can see social sharing buttons on the left of each and every post of this blog. Thousands of blogs have now adopted this technique of sharing their content on the social networking sites like Digg , Facebook , Twitter , Stumbleupon etc. Why do they need to share their content even though they have thousands of daily readers and visitors? The answer to this question is really simple. Social sharing helps you to improve your SEO score with search engines and you just cannot ignore this for your blog.
Search engines give more value to your content if it is widely spread on social networking sites . Social sharing your content helps you gain some inbound links to your blog. Though all links are not valued equally by the search engines as there are spammers too on the internet who create fake accounts with these sites. There are basically two aspects which search engines look for in a blog to rank them for their social presence :
- Quantity :- Quantity here refers to the number of likes and shares by the visitors of your blog. More the number of shares or likes , more is your blog ranked better by the search engines. A large share count indicates that your content is valuable for a particular society and thus search engines pay more value to your blog. Also , it adds link juice since social sharing is done by promoting your blog’s link(s) on the social networking sites.
- Number of followers :- Search engines look forward to the number of followers of your blog. A large number of followers indicates that your blog is trusted and it’s content is valued. A large number of followers and readership helps you spread your content to a large network of social sites which in return adds link juice and improves SEO score.
Also , social sharing brings in more traffic to your blog. And traffic brings in money which is the basic need why 90% of the bloggers blog. Thus social sharing is a must for the success of you blog.