In my early days of blogging(though I still consider myself as a beginner), I was a big fan of Google AdSense to monetize and make money online from any blog or website.
But as the days passed, the love for Google AdSense kept on decreasing and now I have completely eliminated AdSense as a monetization method for my blog.
No doubt Google AdSense is the biggest CPC network present in today’s date. Also, for a beginner whose blog or website is not so big in terms of traffic and content, Google AdSense can be a good alternative since other ad networks demand high traffic as eligibility. But I have some solid reasons which can prove that Google AdSense can be a money loser for your blog. Let’s have a look at them.
5 Reasons to Avoid Google AdSense!!!
- Falling CPC Rates :- Over the time, CPC for AdSense has fallen down. Though some bloggers still report of getting as high as $7 per click but generally its below $1 for most of the bloggers. Also, people have now got used to the ad format of Google AdSense and they are no longer willing to click on these ads.
- Unpredictable :- I have heard of bloggers getting their Google AdSense account banned as soon as they reach their payout limit. I would never want to use a network which takes my money away for reasons I have no control on. Though Google allows re-appeal against the ban but generally there is always a no from their side.
- Little Control on Ads :- The only thing I can customize with my Google ads is the ad sizes and colors. We have no or little control over what kinds of ads are being displayed on our ad spaces. I found the ads highly mismatched with the content on my blog. Nobody likes to click on ads which are irrelevant to the niche of your content. Pure wastage of ad space!!!
- Direct Advertising as Alternative :- Though I have not yet started with full-fledged direct advertising on this blog, still I consider it to be a far better option than Google AdSense. Since direct advertising mostly includes CPA(cost-per-action), the payout is generally very high. Atleast 10 times more than what you get in Google AdSense clicks. The best part is that you have full control over what is being displayed in your precious ad spaces.
- Slow Payouts :- For bloggers in India, Google AdSense paychecks take atleast 20 days to get delivered. Since they do not allow direct bank deposits to India. I don’t like to be kept waiting for what I earned after doing so much work.
The only good reason which I see to stick with Google AdSense is that they allow you to get started even when your blog is new or is not getting tonnes of traffic. I would suggest to switch to some other monetization method if you are receiving 1000 hits/day.
I would like to know what your views are on this. What methods are you using to monetize your blog?