In my early days of blogging(though I still consider myself as a beginner), I was a big fan of Google AdSense to monetize and make money online from any blog or website.
But as the days passed, the love for Google AdSense kept on decreasing and now I have completely eliminated AdSense as a monetization method for my blog.
No doubt Google AdSense is the biggest CPC network present in today’s date. Also, for a beginner whose blog or website is not so big in terms of traffic and content, Google AdSense can be a good alternative since other ad networks demand high traffic as eligibility. But I have some solid reasons which can prove that Google AdSense can be a money loser for your blog. Let’s have a look at them.
5 Reasons to Avoid Google AdSense!!!
- Falling CPC Rates :- Over the time, CPC for AdSense has fallen down. Though some bloggers still report of getting as high as $7 per click but generally its below $1 for most of the bloggers. Also, people have now got used to the ad format of Google AdSense and they are no longer willing to click on these ads.
- Unpredictable :- I have heard of bloggers getting their Google AdSense account banned as soon as they reach their payout limit. I would never want to use a network which takes my money away for reasons I have no control on. Though Google allows re-appeal against the ban but generally there is always a no from their side.
- Little Control on Ads :- The only thing I can customize with my Google ads is the ad sizes and colors. We have no or little control over what kinds of ads are being displayed on our ad spaces. I found the ads highly mismatched with the content on my blog. Nobody likes to click on ads which are irrelevant to the niche of your content. Pure wastage of ad space!!!
- Direct Advertising as Alternative :- Though I have not yet started with full-fledged direct advertising on this blog, still I consider it to be a far better option than Google AdSense. Since direct advertising mostly includes CPA(cost-per-action), the payout is generally very high. Atleast 10 times more than what you get in Google AdSense clicks. The best part is that you have full control over what is being displayed in your precious ad spaces.
- Slow Payouts :- For bloggers in India, Google AdSense paychecks take atleast 20 days to get delivered. Since they do not allow direct bank deposits to India. I don’t like to be kept waiting for what I earned after doing so much work.
The only good reason which I see to stick with Google AdSense is that they allow you to get started even when your blog is new or is not getting tonnes of traffic. I would suggest to switch to some other monetization method if you are receiving 1000 hits/day.
I would like to know what your views are on this. What methods are you using to monetize your blog?
About Vineet Saxena
Although Adsense is perhaps the best monetisation method for sites, there is no doubt that its very unpredictable and you never know when Google will decided to throw in the towel in you.
Shalu Sharma recently posted..Train surfing, India’s extremely stupid sport
Hi Shalu,
This very unpredictability of Google AdSense makes it dangerous. I have heard of people getting their accounts banned as soon as they reach $90-$100.
Thanks for dropping your comment.
Vineet Saxena recently posted..5 Blog Commenting Rules Every Blogger Should Follow
Hi Vineet….. Nice observation about Google Adsense.
I do agree with all your points mentioned in above article.
Regarding starting Adsense Ads on a blog after it has started getting 1000 hits/day; I have a different view on it. i would suggest that if your blog/website is getting 150+ visitis from Google then you shoud go for it. Because its my personnal experience that it is organic traffic that clicks on your ads.
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Hi Sandeep,
Yes you are right that organic traffic converts the best when it comes to clicks and sales. But why not use that organic traffic to make more money by using direct advertising rather than AdSense ads. Just my point of view.
Vineet Saxena recently posted..Google AdSense – 5 Solid Reasons to Avoid It!!!
Thank you for the post.
What then will be your alternatives to Adsense? I just had 15 clicks in a short period on Infolinks, and only fot $0.02.
Is there any real better alternatives?
Hi Vineet,
You have shared an informative article. It is very useful for new beginner blogger.Adsense is perhaps the best monetisation method for sites and getting more and more traffic but it is dangerous such account banned. Thanks for info.
Hi Vineet,
Google Adsense is good but getting their approval takes very long time and also now a days they are creating many problems while delivering money or check as you said.
Many of my friends and fellow bloggers lose complete hope and faith on adsense and started affiliates and other advertising and monetising networks.
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Hey Vineet, You know what Adsense has been a biggest earning source of my blog from long time, but now I completely removed it from my blog because I think that Adsense is what which sends the traffic to competitors for few cents.
Those are also solid reasons to avoid Adsense too.
Thanks.
(dofollow)
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I have been online marketing for a year and a half and I am always looking for information that can help me be a better more well rounded marketer. I also use a lot of the smaller ppc ad networks for my marketing, because they generally have lower advertiser competion.
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Hey Vineet,i will soon be resorting to blogging as a main income source. My adsense account was banned within two days. Is it true that bloggers from india and china should wait 60 days before monetising blogs.If possible,someone review my blog and suggest what may have caused the ban.
Thanking you
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HI,
A better option would be ask them only why they banned your account.