Many marketers complain lack of traffic through Twitter. Number of followers is no longer a criterion for traffic. We all know that followers on Twitter are commonly gained through following someone and them following in return. Therefore, there will hardly be any engagement. Interestingly making the use of below ideas, we can squeeze maximum traffic from Twitter.
Reach popular followers on Twitter:
Research your followers and list all those who have high number of followers of their own. After posting a status, tweet with their username. Consider you are about to post a status on blogging tips, for example. After updating the status include the username of anyone of the followers and ask a opinion. It does not have to be an opinion always. Creativity is the limit. You can connect with your followers with any idea you want in relation to the content.
The goal is to retweet your post to his/her followers. Eventually your site will get more exposure and more followers in the end.
Do a Case Study with any Agency or Software:
If you own software or have used a certain service, do a case study on it. Write an elaborate article discussing your experience. I would suggest keeping it positive. If you are negative towards the service then keep the tone neutral. After posting the content on your site tweet it to the related Twitter account of the software/service provider. Ninety-Nine percent of the time, it will be retweeted by the firm. If the case study is really of interest and value then the firm will not stop with just a retweet. They will probably send it all their subscribers. In the end, all the followers will eagerly arrive at your site.
Example: We recently did a case study as to how businesses prefer to outsource web development. Although we did not gain many followers, the traffic spiked and remained the same for few weeks.
Write content in response to viral contents:
There are several viral contents. All you have to do is pick one in relation to your niche, which is recently going viral (at least to some extent). Write an exclusive content in response to the post. After you are done with the content, retweet/reply to the viral tweet with your response and link to your site. Soon people will be coming to look at your response.
Though there are three ways mentioned, they are the best and create the largest impact. All you have to do is try them out.