SEO – A One Time Game or A Continuous Process?

SEO or Search Engine Optimization requires you to continuously put some work into your site even after the site has been optimized once for search engines. SEO is not like plug and play where you can just optimize your site once and leave it forever expecting it will keep growing in the search results. Big names in the SEO industry like Brent Franson say that bloggers and webmasters have a tendency to think that once a site has been search engine optimized, there nothing left over to do. They assume that the search engine optimization techniques which they used like adding web content, backlink building, keyword research etc. would be yielding the same results and benefits even after two or three years, let alone months.

But this is a completely false assumption according to me. The actual power of SEO relies upon its constant use. The consistent and repeated use of SEO is essential to bring a website to the top of the search results. You can get a website to rise a few places in a day’s work. But if you want to see the consistent rise in search engine traffic and rankings, it could take months of SEO and hard work. Even after achieving top rankings, you cannot just neglect and stop optimizing. To keep those rankings, you need to sustain the SEO on your website on a regular basis.

While there are plenty of reasons for this, one of the main reasons is that major search engines care about the freshness of the content that is put up. They want to direct people to sites that have brand-new material and are on the forefront of an industry. On top of that, search engines want to find active sites because that shows other people are going to those sites and using them, and the most active sites often provide the best Intenet-based communities for people to join. Because that is the goal, you can see why sites that have fresh content updated on a regular basis are going to rank higher than sites with old information and old pages that may not have been updated in months or even years.

The effect of SEO is also cumulative, and you have to keep in mind that other people are constantly working at it every day. If you want to keep up or stay ahead of them, you have to keep working in the same manner.

For example, let’s say that you put up 100 posts on your blog or website as part of your SEO campaign. You will notice a rise in your search engine rankings and traffic as your website will start to rise in the search results. But let’s say that you stop adding content after that for an year so just assuming that your rankings and traffic would be preserved. In that case, a blogger adding even 10 posts per month would get past you in the year and would replace you in the search results. This is of course assuming that his posts are atleast of the same quality as yours. In fact, anyone producing fresh and high quality content would get past you easily in the search results and you will lose everything you worked for. Hence, to get the best and long term benefits, your SEO campaign should be consistently monitored and improved.

Better Return of Investment: Pay Per Click or SEO?

For people new to blogging, you should know that in the world of online marketing, there’s always been an on-going war: SEO versus PPC. Which do you think gives the better return on investment or ROI between the two?

Your site’s success is dependent on its visitors, readers, and loyal subscribers. If you’re selling a product or service, or if you’re aiming for personal popularity or fame—ranking on the top 10 sites of search engines (Google, Bing, or Yahoo) will definitely put you on the map.

The question is, which is the best way to get your brand out there? How will make your website number one?

Pulpit rock

Continue reading “Better Return of Investment: Pay Per Click or SEO?”

3 SEO Tips to Get the Most Out of Your WordPress Blog

Wordpress-search-engine-optimization

WordPress is itself a very able CMS when we talk about SEO. Its been designed and coded  to give its users an SEO-rich experience. But still, you can always optimize your blog to get the most out of it. Here are some quick tips.

3 WordPress SEO Techniques to Gain Maximum Positive Results

  1. Get a Premium Theme :- Get your self a Premium theme from some of the top class WordPress Premium themes sellers designers like StudioPress, Thesis or 8BIT. Trust me, I have used all of them and they all can work charm for your blog by making it work at its best potential. Sure they are available for a price, but that is quickly compensated by the benefits you gain. A search engine optimized theme can even eliminate the need for using SEO plugins though you can always use some to give a further boost.
  2. Keep the Slug Short and Keyword Rich :- WordPress automatically generates the slug or the URL your blog post will be displayed on. But its usually pretty long and may contain irrelevant words which are useless from SEO point of view. Its advised to keep length of the slugs to 3-5 words and use keywords related to that blog post. Make it short and to the point. You can even use long-tail keywords.
  3. Use and Optimize Images :- I manage to get around 20% traffic of the total traffic to this blog via Google Images. Use images as they add not only color to your WordPress blog, but it can also help you gain some targeted organic traffic. Use keywords of your blog text in the description and “alt text” of your images and they will rank higher in the image directories of search engines.

Here are some of the high class articles written at some of the highly successful blogs for your reference :-

  1. 3 Ways to do SEO and Improve Your Organic Traffic – JohnChow
  2. The Blogger’s Essential Guide to SEO- TentBlogger
  3. Search Engine Optimization Tips For Bloggers- ProBlogger
  4. What to Expect in SEO in the Coming Months- Matt Cutts

As a WordPress blogger, what techniques are you using to search engine optimize your blog? Do share with me.