E-commerce is growing like anything these days. With more and more people getting familiar with the ease and comfort of online shopping, more and more businesses are getting there e-stores built up using some shopping cart software.
If you have ever owned an e-commerce website, you would know the importance of a shopping cart in the success of your online store. If you are an experienced player in the market of e-commerce, you would be familiar with pros and the cons of a lot of shopping cart systems already. Even if you are going to or about to open your store online, you would need a shopping cart perfectly matching and feeding to your needs. Still there always remain some features which get easily overlooked by even the experienced players and large organization. This costs them sales they blithely overlooked. But for organizations and businesses where margins are small, there is a drastic need to step up the number of sales.
Here are some of the must have features which are present in some of the best in quality shopping cart software like 1ShoppingCart. Make sure that you keep them in mind when choosing the shopping cart for your own e-commerce store.
- The very first feature that must be present is that your shopping cart should be able to store the previous orders and the purchase information for your customers and users. If your service or product is something that can be ordered regularly, you need to allow and give your users the freedom to come back to purchase these things without any hesitation. It gets easier for everyone who is involved and you will definitely see an increase in the return business. You can make your ongoing and returning purchases as easy as falling off a log.
- Next thing which comes wrapped in the best shopping cart packages is the purchase history. Your shopping cart should enable users to look up what they have ordered in the past, besides tracking just regular orders. Your customers would be needing to know what they ordered last time so that they can find a matching product to buy. If you have a tendency to change stock, make sure that your customers don’t have to wrestle through your catalog to see their past purchases. You should be recording the purchase history anyway and if you give its access to your customers too, it will do only good for your e-commerce business.
- Finally comes up the memory. Make sure that your shopping cart remembers what your customers put in it and be lenient in the session-lengths and conditions. Your shopping cart must not abandon an order when a customer logs in. It frustrates a user to find the carefully-considered purchases lost after logging in. This will result in loss of sales for your business as your customers will feel alienated by your shopping cart’s interface.
These are the three features you must not overlook. There is very little excuse for not having the best and ideal cart solution for your business. So don’t cut the corners and go for the best.