E-commerce is growing like anything these days. With more and more people getting familiar with the ease and comfort of online shopping, more and more businesses are getting there e-stores built up using some shopping cart software.
If you have ever owned an e-commerce website, you would know the importance of a shopping cart in the success of your online store. If you are an experienced player in the market of e-commerce, you would be familiar with pros and the cons of a lot of shopping cart systems already. Even if you are going to or about to open your store online, you would need a shopping cart perfectly matching and feeding to your needs. Still there always remain some features which get easily overlooked by even the experienced players and large organization. This costs them sales they blithely overlooked. But for organizations and businesses where margins are small, there is a drastic need to step up the number of sales.
Here are some of the must have features which are present in some of the best in quality shopping cart software like 1ShoppingCart. Make sure that you keep them in mind when choosing the shopping cart for your own e-commerce store.
- The very first feature that must be present is that your shopping cart should be able to store the previous orders and the purchase information for your customers and users. If your service or product is something that can be ordered regularly, you need to allow and give your users the freedom to come back to purchase these things without any hesitation. It gets easier for everyone who is involved and you will definitely see an increase in the return business. You can make your ongoing and returning purchases as easy as falling off a log.
- Next thing which comes wrapped in the best shopping cart packages is the purchase history. Your shopping cart should enable users to look up what they have ordered in the past, besides tracking just regular orders. Your customers would be needing to know what they ordered last time so that they can find a matching product to buy. If you have a tendency to change stock, make sure that your customers don’t have to wrestle through your catalog to see their past purchases. You should be recording the purchase history anyway and if you give its access to your customers too, it will do only good for your e-commerce business.
- Finally comes up the memory. Make sure that your shopping cart remembers what your customers put in it and be lenient in the session-lengths and conditions. Your shopping cart must not abandon an order when a customer logs in. It frustrates a user to find the carefully-considered purchases lost after logging in. This will result in loss of sales for your business as your customers will feel alienated by your shopping cart’s interface.
These are the three features you must not overlook. There is very little excuse for not having the best and ideal cart solution for your business. So don’t cut the corners and go for the best.
Online store success depends upon how effective your shopping cart could be and provide maximum conversion rates. These tips are really beneficial and provide trusted factor which enrich user experience.
Hey,
Well I guess the first feature which every shopping cart must have is, user friendly and history of each and every product we search.
Thanks
Hey Debasis
Really those are the must have things for every shopping cart so that customer can easily trust this way he/she will surely buy the product which will increase Sales of that Shopping site,
Thanks
Hi Debasis.
these days, without easy for the customer the product won’t get success in the market the same appy to the website.
The paidment and order page should be easy and load quickly so people go further for putting orders
Hello Vineet
It’s true and we all have seen some big e-commerce giants like Amazon, Flipkart, Ebay that the buyer buying process is their main priority. Every customer goes through several steps before making a purchase.
It is up to the Company to decide how efficiently will they prompt their customers to buy their products.
Having a shopping cart importance can’t be overemphasized. I mean, if you are an online store then you have to have this cart. It is a must. By having a shopping cart, customers can see and keep their selected items in a place where by they can return back (without strings attached) and buy. It also ensures a good customers loyalty and the hassle free procedure is bound to sky rocket sales.
Similarly, purchase history and remembering the preference of customers adds a personal touch. The buyers don’t have to scramble through the entire online store to find out what they have last seen. If the referral products are displayed in a cache area, the redundancy and could be dealt with.
Thanks Vineet for this beautiful article.
Regards,
Swapnadip……
Hi Swapnadip Chakraborty,
Remembering our order is important likewise, easy to use that means user expereinec also an important things.
some website’s don’t care on this subject so they don’t get any sales
Hi Vineet,
Now a days there are many shopping websites even in India. Amazon is world wide spread website and we can have anything from it.
Few days ago Amazon.in has established just to provide better service to Indian customers.
Like you have mentioned that shopping cart websites should remember the order you have given to them because I have faced this problem once.
When i order for a pen drive then after 4 days I asked them and they said that you haven’t ordered yet.
There should be perfect delivery rate because people like perfect service providers.
Glad to know more about these websites.:)
Enjoy your day.
~Ravi
Hi Ravi,
Yes, you opinion is correct.
For some e-shopping use the cart information to show and sending mails further products and notifications.
Well shopping card give us an amazing experence than worest one.
Hi krishnan,
Shopping carts are very epic in their work and they should have all the information about a customer’s order.
If you inquire for anything then they should let you know the perfect number of product in the stock and you will able to know when will you get your delivery.
You should give a try to these shopping carts.
~Ravi
Without you mentioned features its hard to think what was i ordered becasue we don’t remember when look about the product
in my knowledge, most of the website is feature with this features
Shopping cart information is very useful for a user who order the product as well as we can use the timing, time length and other informaiton to read the user mind.
Hey krishnan
Sorry to say in order to make comment quickly you are making so many spelling mistake that your comment will soon be going to trash. So i want to say don’t hurry drop a reasonable and proper comment. Today competition is for making quality comments not only quantity.
Thanks